A reminder that advertisers pay teams, and not media members or fans, to use their names for arenas and to show their logos on NBA jerseys. We’re under no obligation to use their preferred new name – if it happens. How many of us call the Ed Koch Bridge by its former name the Queensboro Bridge? Same for the RFK Bridge, how many of us still call it the Triboro? Why shouldn’t we continue to use the MSG name if it ends up being renamed for Chase Bank or whoever? What’s in it for us?
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A reminder that advertisers pay teams, and not media members or fans, to use their names for arenas and to show their logos on NBA jerseys.
We’re under no obligation to use their preferred new name – if it happens. How many of us call the Ed Koch Bridge by its former name the Queensboro Bridge? Same for the RFK Bridge, how many of us still call it the Triboro? Why shouldn’t we continue to use the MSG name if it ends up being renamed for Chase Bank or whoever? What’s in it for us?