NBA to rename the In-Season Tournament. The new name will be the NBA Cup (same as the winner’s trophy) and Emirates airlines will be the named sponsor.
NBA to rename the In-Season Tournament. The new name will be the NBA Cup (same as the winner’s trophy) and Emirates airlines will be the named sponsor.
>The league announced that, as well as being the “inaugural title partner” of the NBA Cup, Emirates is the first “referee jersey patch partner of the NBA” — its logo will appear on every NBA referee’s jersey from the NBA All-Star Game (on Feb. 18 in Indianapolis) onward. WNBA referees will have the same jersey patch starting in 2025, and G League referees will have it starting in 2024-25.
The NBA Cup is weird because it gives it more importance than it is. It’s not like the Stanley cup, it’s not an ultimate championship.
thatdani
Will the winner of the Emirates FA Cup and Emirates NBA Cup play each-other for the Emirates SuperCup at the start of the next season?
AndreiOT89
Is always those damn Emirate sponsors
Klumber
As a European fan, I like it. Sure the Emirates thing is a bit meh, but oil-money goes where it wants to. NBA Cup is snappy and a hell of a lot more obvious than In Season Tournament.
augustcero
refs should also have the patch logos for fanduel and draftkings just to make things spicy
biinroii01
thats dumb
binhpac
Qatar Airways NBA Championship and Etihad Airways MVP next.
SteveBorden
NBA cup is such a better name
Slim_Salt
Am I losing my mind or what? I thought it was literally already called the NBA Cup.
Fit-Minimum-5507
>and Emirates airlines will be the named sponsor.
And thus, The Ka-Ching Cup was born
EPLemonSqueezy
Phew…it’s still lame as fuck and means nothing
councilorjones
Missed opportunity to call it the Lebron Cup
Necessary_Service_99
Adam Silver is the biggest sell-out of all time.
KingEddy14
They should redesign it to a North vs South format instead of the East vs West format that’s already used for the Larry O’Brien. Then it will be it’s own unique trophy
hashrosinkitten
Take off with Emirates NBA Cup
Leather-Syllabub4728
Haha Arab money, Emirate?
More_Mango69
The amount of dumb comments in this thread lol.
WolverineLong1430
Sure. Still calling it IST
MagL33To
Might not be next year, but if Emirates stay on as the title sponsor they’re going to push for the final to be in Dubai for sure
Aggravating_Total921
I hate Adam Silver’s NBA
AggroPro
The UAE are buying up sports to rehab their reputation and to camouflage their practice of murder and slavery. I was already struggling with the NBA’s association with China. This might be where it ends for me.
donemessedup123
We Europe now
Le8ronJames
This is just the start of UAE influence on the NBA. Just watch, they’ll own a team in no time.
Iwillrize14
Welcome to the sportswashing family NBA!
alwaysbehoopin
It still won’t mean anything and people still won’t care. Just call it what it is – a way to get Lebum James a banner/trophy to appease his ego since he’ll never win another ring.
30 Comments
Dubai money always finds a way.
>The league announced that, as well as being the “inaugural title partner” of the NBA Cup, Emirates is the first “referee jersey patch partner of the NBA” — its logo will appear on every NBA referee’s jersey from the NBA All-Star Game (on Feb. 18 in Indianapolis) onward. WNBA referees will have the same jersey patch starting in 2025, and G League referees will have it starting in 2024-25.
Fuck dubai
[Arab money](https://www.youtube.com/watch?v=bcuAw77J8_Y)
USA cant live with no sponsor
The NBA Cup is weird because it gives it more importance than it is. It’s not like the Stanley cup, it’s not an ultimate championship.
Will the winner of the Emirates FA Cup and Emirates NBA Cup play each-other for the Emirates SuperCup at the start of the next season?
Is always those damn Emirate sponsors
As a European fan, I like it. Sure the Emirates thing is a bit meh, but oil-money goes where it wants to. NBA Cup is snappy and a hell of a lot more obvious than In Season Tournament.
refs should also have the patch logos for fanduel and draftkings just to make things spicy
thats dumb
Qatar Airways NBA Championship and Etihad Airways MVP next.
NBA cup is such a better name
Am I losing my mind or what? I thought it was literally already called the NBA Cup.
>and Emirates airlines will be the named sponsor.
And thus, The Ka-Ching Cup was born
Phew…it’s still lame as fuck and means nothing
Missed opportunity to call it the Lebron Cup
Adam Silver is the biggest sell-out of all time.
They should redesign it to a North vs South format instead of the East vs West format that’s already used for the Larry O’Brien. Then it will be it’s own unique trophy
Take off with Emirates NBA Cup
Haha Arab money, Emirate?
The amount of dumb comments in this thread lol.
Sure. Still calling it IST
Might not be next year, but if Emirates stay on as the title sponsor they’re going to push for the final to be in Dubai for sure
I hate Adam Silver’s NBA
The UAE are buying up sports to rehab their reputation and to camouflage their practice of murder and slavery. I was already struggling with the NBA’s association with China. This might be where it ends for me.
We Europe now
This is just the start of UAE influence on the NBA. Just watch, they’ll own a team in no time.
Welcome to the sportswashing family NBA!
It still won’t mean anything and people still won’t care. Just call it what it is – a way to get Lebum James a banner/trophy to appease his ego since he’ll never win another ring.