New Clippers branding was just revealed
Source: https://x.com/thehoopgenius/status/1762107142608212333?s=46&t=ip1ke5aQcWhYQwd-2FUDMg
Looks like with the move to the intuit dome the clippers are doing a full rebrand. Including a new primary logo featuring a naval ship
What do you think of the new logo? I’m personally a big fan
by gbpackers25
43 Comments
Are they re-branding to the Los Angeles Cruise Ships? That looks too big to be a Clipper.
Logo is pretty bad imo (none of the recent rebrands have been great to be fair)
Nailed it with the jersey’s though
Clippers F.C.
It’s certainly an improvement but still like a 5 or 6/10
The script on the jerseys is the biggest win here. Logo looks like a madden relocation team
I’m glad to see they’ll be bringing the light blue back
The “N” in Los Angeles at center court pointing due north is a nice touch. They’re really leaning in to this nautical theme, not sure how well that is going to resonate with fans.
They are all fine except the bottom right. That looks like some scifi’s fascist space governments flag.
I really like the court, that’s just class.
Ugly logo. Wordmark is cool.
Any inclusion of a ship: HELL YES
That being said, it’s still a little disappointing in execution
The jerseys are great!
Primary logo is “meh”, but I’m sure it will grow on me over time.
I’m just glad they are embracing the nautical theme
Am I the only one who likes the logo?
Like everyone else is saying
Logo is shit. Confusing to the eye.
Jerseys are good. Excellent font choice.
The kit is so clean, shame about the logo
The logo is complete ass and I’m laughing my ass off that some design firm got paid six figures to come up with this shit lmao. The script on the jersey is nice, though.
[removed]
I don’t have any problem with the rebrand but I’m really bummed out by this minimalistic wave of design and branding. Expected more flair and something more from the uni’s.
It just makes me realize what a weird name Clippers are for a basketball team.
I like the current logo, I think the new one is ass. It looks like a cruise ship. I like the jerseys though
My first thought was that this looks like a Minor League Baseball branding and sure enough I remembered the Columbus Clippers exist lmao.
The logo is fine. Could be better, but still an upgrade from the boring “LAC on a basketball.”
But those uniforms are niceeeeeee.
# I’M ~~ON~~ A BOAT
This whole time I thought clippers meant barber clippers
Jerseys look nice especially that red one. That logo is abysmal though
Yeah they’ll be rebranding again
Los Angeles Mariners
Should have gone retro-classic style for everything, all the modern rebrands look soul-less and boring
For a secondary/tertiary logo, I like it. For your primary logo? Eh
It would’ve been really hard to do worse than what they have now so I guess it’s a win
i like the idea of the logo just not the execution
right cuz nothing says new and cutting edge like a boat
If they gonna do a Naval ship thank just move it back to San Diego for christ sake
Carnival cruise lines could use the logo if this doesn’t work out for the Clippers.
I see what they were going for trying to evoke an old school clipper, but they really should’ve gone side profile bc man that just looks like a Carnival cruise liner lol
Agreed with everybody else though the script + monogram is fuego
I was hoping the ship would be a side profile to see the sails better. Almost looks like a billionaire yacht or cruise ship in the logo.
Much better than the current logo at least.
Logo is awful, it is trying to be too clever and do too much and just ends up looking like a blob. The letter C, a compass, a ship AND a basketball…how about just a ship?
When a [minor league team](https://imgur.com/a/kynxJhb) has a better graphic designer than the richest nba owner
Fucking ***finally***.
Massive upgrade.
They should’ve done the clipper at a 3/4 view to give it a better sense of action. Very cool regardless.
The Los Angeles Catalina Wine Mixers are gonna be a force ngl
Idk what y’all are talkin about I think this looks great
I don’t understand the C logo. What’s the shape inside the C supposed to be?
Looks like a cruise ship caught in the crosshairs