Celtics gonna end our suffering in 4 games thankfully
OctopusNation2024
I wonder if everyone tuned out when Boston went up 58-29 lol
Mysterious-Stop4673
The nba has legitimate new superstars talent level wise but the new guys do not bring in the views it’s that simple. Lebron/curry/kd retiring is bad bad news for ratings.
KingTut747
Silver and the league are truly lucky that their product happens to be the last live television that anyone watches.
Viewership is absolutely collapsing.
Lorjack
Kind of surprised the covid era years would be lower. You’d think their viewership would spike then since most people were home and soaking up tons of entertainment to pass the time
OkNeighborhood8365
The pace and space era is a boring product, games are frequently blowouts.
Ilikesporks_
whole playoffs felt underwhelming tbh the only good series was knicks vs sixers while every other series had select games that were good
nbaistheworst
Lots of people using offshore streaming sites?
archerarcher0
What is the viewership based on? Like how many unique viewers through the course of the entire game or just at the beginning?
This was a pretty hyped matchup I imagine it would’ve had a lot to do with it being a blowout
A_MASSIVE_PERVERT
Blowout in the first half is probably why.
Extreme-Site-8496
do people actually care about viewership
Consistent_Letter647
This doesn’t take into account the amount of people especially internationally who aren’t watching through traditional TV. Cable is a dying breed, younger audience aren’t using it.
11x_dev
aura-less finals
Raticus9
Why did the 2020 Finals have poor ratings? I know the bubble was weird, but it had LeBron and people were largely stuck at home anyway.
neoguri808
No Steph
dolphingarden
No Bron no Steph no casuals
generic30yo
Oh no. NBA will never financially recover from this
IAmCBOY2
Majority of people don’t actually watch games, they just watch highlights on social media. Then these morons will argue with people who actually watch the games. Also, ESPN presentation is so garbage that it feels like a regular season game.
azMILL1
Streaming availability / cord-cutting plus NBA media generating a poor set of expectations for this specific final. Not surprised. Too bad cause Celtics are sick this season and Luka can be super fun to watch.
sylviaplath6667
LeBron is using Streameast. Guarantee me and LeBron are not being included in that figure
MorePower7
>Though ratings and viewership declined, Game 1 averaged a higher share of the overall audience (20%) and adults 18-34 (50%) than any other Finals opener on ABC. (The share — the percentage of homes or viewers watching in the average minute out of the number using television — will tend to rise as television viewership declines.)
TV viewership is down overall, not just NBA. NBA still retains audiences better than anything on TV minus football.
tlozz
Genuinely how many ppl do we think watch it exclusively illegally though lol
Licoi
People just stream it illegally nowadays + they have no marketable stars like Curry, Bron, KD. That’s why the 2022 finals was one of the best viewed simply b/c of Curry name alone.
loplopplop
Daily reminder that you shouldn’t trust numbers a day after anything airs. Theyre most likely flawed, but can give an idea but you need to wait at least 10 days to get real numbers. Also, where the numbers come from. What broadcast group reported these numbers?
andyurastar
The ESPN/ABC production was terrible. It’s literally one minute of broad/generic basketball analysis then 5 minutes of commercials.
Oh we’re back from commercials. Let’s play a slow mode highlight with Doris Burke in the background saying “Jaylen Brown is cookin tonight…….” And then back to 5 minutes of commercials. Seems like a hard watch for neutral fans to be engaged in.
nazario87
No true superstar-draw is maybe part of the reason.
“butbut nbas fault, bc skewed nationally televised games etc” – no, its not really the nbas fault. Its just accepting reality.
The Warriors are consistently the biggest draw, even in downyears. And the Lakers are the Lakers. Its not really the nba’s fault that two playin-teams are by far the most exciting teams to watch for the majority of fans. They are spearheaded by two global players that have an aura and appeal the new crop has failed to create.
The Nba didnt create Curry’s stardom, he did it himself. Can’t complain about people investing in the new stars when they themselves aren’t willing or able to create that hype and aura through action either on the court or off.
KingReffots
I didn’t watch because I just can’t get too excited about either of these teams. Also expect Celtics to sweep or win in 5. Normally I would root for the underdog, but Kyrie and Luka are also both fairly unlikeable to me.
background_action92
Boston is not the needle-mover it thinks it is. And Luka is cool but the mavericks isn’t a glamour franchise
Moose343
The one week wait was WAY too long
CoyoteDecent2
Nuggets vs Heat drew better numbers last year. Jokic might be a bigger draw than previously thought
Athlete-Extreme
I mean there’s going to be some growing pains. This is the first year since 2006 that KD, Steph, nor LeBron haven’t made it past the 2nd round of the playoffs. Now if they were in the finals that would be a different issue.
areyouentirelysure
No stars, no rating.
People who do not follow the NBA closely don’t even know ANY of the players in the line up, except for, perhaps Irving for the wrong reason.
doctorfeelwood
Not surprised. Don’t really care either.
FlippyWraith
This would’ve been higher if TNT was hosting the series. I illegally streamed it cause Fuck ESPN
edki7277
Finals should’ve started on Sunday, June 2. Western conference finals finished on a high note and viewers were ready to dive in to the finals. Instead NBA waited another week and the hype dissipated.
SamuraiNeutron
Neither team has any motion no one wants to watch it
Shivles87
The people have spoken, we want the TNT broadcast
Cabes86
I literally can’t watch it on the abc app or sling because espn is so greedy and dumb. So i had to illegal stream
Most-Artichoke6184
I don’t think the nine day delay helped.
tehLife
It’s because the salary cap isn’t working just look at the clear roster difference between the two teams, Celtics are stacked
43 Comments
im so fat I’d push it over 11.5
Adam Silver:
> *Cries in $76b TV deal*
oh noooooo
Celtics gonna end our suffering in 4 games thankfully
I wonder if everyone tuned out when Boston went up 58-29 lol
The nba has legitimate new superstars talent level wise but the new guys do not bring in the views it’s that simple. Lebron/curry/kd retiring is bad bad news for ratings.
Silver and the league are truly lucky that their product happens to be the last live television that anyone watches.
Viewership is absolutely collapsing.
Kind of surprised the covid era years would be lower. You’d think their viewership would spike then since most people were home and soaking up tons of entertainment to pass the time
The pace and space era is a boring product, games are frequently blowouts.
whole playoffs felt underwhelming tbh the only good series was knicks vs sixers while every other series had select games that were good
Lots of people using offshore streaming sites?
What is the viewership based on? Like how many unique viewers through the course of the entire game or just at the beginning?
This was a pretty hyped matchup I imagine it would’ve had a lot to do with it being a blowout
Blowout in the first half is probably why.
do people actually care about viewership
This doesn’t take into account the amount of people especially internationally who aren’t watching through traditional TV. Cable is a dying breed, younger audience aren’t using it.
aura-less finals
Why did the 2020 Finals have poor ratings? I know the bubble was weird, but it had LeBron and people were largely stuck at home anyway.
No Steph
No Bron no Steph no casuals
Oh no. NBA will never financially recover from this
Majority of people don’t actually watch games, they just watch highlights on social media. Then these morons will argue with people who actually watch the games. Also, ESPN presentation is so garbage that it feels like a regular season game.
Streaming availability / cord-cutting plus NBA media generating a poor set of expectations for this specific final. Not surprised. Too bad cause Celtics are sick this season and Luka can be super fun to watch.
LeBron is using Streameast. Guarantee me and LeBron are not being included in that figure
>Though ratings and viewership declined, Game 1 averaged a higher share of the overall audience (20%) and adults 18-34 (50%) than any other Finals opener on ABC. (The share — the percentage of homes or viewers watching in the average minute out of the number using television — will tend to rise as television viewership declines.)
TV viewership is down overall, not just NBA. NBA still retains audiences better than anything on TV minus football.
Genuinely how many ppl do we think watch it exclusively illegally though lol
People just stream it illegally nowadays + they have no marketable stars like Curry, Bron, KD. That’s why the 2022 finals was one of the best viewed simply b/c of Curry name alone.
Daily reminder that you shouldn’t trust numbers a day after anything airs. Theyre most likely flawed, but can give an idea but you need to wait at least 10 days to get real numbers. Also, where the numbers come from. What broadcast group reported these numbers?
The ESPN/ABC production was terrible. It’s literally one minute of broad/generic basketball analysis then 5 minutes of commercials.
Oh we’re back from commercials. Let’s play a slow mode highlight with Doris Burke in the background saying “Jaylen Brown is cookin tonight…….” And then back to 5 minutes of commercials. Seems like a hard watch for neutral fans to be engaged in.
No true superstar-draw is maybe part of the reason.
“butbut nbas fault, bc skewed nationally televised games etc” – no, its not really the nbas fault. Its just accepting reality.
The Warriors are consistently the biggest draw, even in downyears. And the Lakers are the Lakers. Its not really the nba’s fault that two playin-teams are by far the most exciting teams to watch for the majority of fans. They are spearheaded by two global players that have an aura and appeal the new crop has failed to create.
The Nba didnt create Curry’s stardom, he did it himself. Can’t complain about people investing in the new stars when they themselves aren’t willing or able to create that hype and aura through action either on the court or off.
I didn’t watch because I just can’t get too excited about either of these teams. Also expect Celtics to sweep or win in 5. Normally I would root for the underdog, but Kyrie and Luka are also both fairly unlikeable to me.
Boston is not the needle-mover it thinks it is. And Luka is cool but the mavericks isn’t a glamour franchise
The one week wait was WAY too long
Nuggets vs Heat drew better numbers last year. Jokic might be a bigger draw than previously thought
I mean there’s going to be some growing pains. This is the first year since 2006 that KD, Steph, nor LeBron haven’t made it past the 2nd round of the playoffs. Now if they were in the finals that would be a different issue.
No stars, no rating.
People who do not follow the NBA closely don’t even know ANY of the players in the line up, except for, perhaps Irving for the wrong reason.
Not surprised. Don’t really care either.
This would’ve been higher if TNT was hosting the series. I illegally streamed it cause Fuck ESPN
Finals should’ve started on Sunday, June 2. Western conference finals finished on a high note and viewers were ready to dive in to the finals. Instead NBA waited another week and the hype dissipated.
Neither team has any motion no one wants to watch it
The people have spoken, we want the TNT broadcast
I literally can’t watch it on the abc app or sling because espn is so greedy and dumb. So i had to illegal stream
I don’t think the nine day delay helped.
It’s because the salary cap isn’t working just look at the clear roster difference between the two teams, Celtics are stacked