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Explaining LA Clippers NEW LOGO #losangeles #nba #basketball



Explaining LA Clippers NEW LOGO #losangeles #nba #basketball

a strong and stylized Mark they say that illustrates movement and precision while paying homage to the team’s nautical Heritage and a couple different things to point out here yeah the compass cardinal directions North and the N oh I see the n on Los Angeles look at that matches up to North providing Timeless Direction okay I get that the silhouette of the oncoming ship a nod to the team’s origins in the San Diego Harbor the custom type face you know the type of font inspired by Naval typography and the new Clippers C it’s the primary icon when removed a partial logo carries an alternate version serving as a single letter monogram that c is also ingrained in there but I don’t know I mean I I I instantly recognize that centerpiece of the logo as a ship but could it be confused as like a a seashell or an acorn you know

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26 Comments

  1. Cute explanation of what it is and represents but end of the day it just doesn’t look cool

  2. For years, I had no idea where the name "Clippers" came from. It was only recently when I saw a video about the team's history that it made sense. Now that I see this logo that they are introducing, it really makes the team name more prominent.

  3. "Los Angeles Clippers Fish & Chips" lol that logo looks more like a fast food chain with that ship and compass in the background smdh

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