How the Milwaukee Bucks TRANSFORMED from being the NBA’s CELLAR-DWELLERS to a BILLION-DOLLAR brand
NBA small market teams have long complained about the discrepancy in revenues between small and big markets.
Not every team can be a Golden State Warriors, a New York Knicks, or a Los Angeles Lakers.
Not every team can have cash-printing machines in the form of local TV deals, revenue-producing arena amenities, and high-value sponsorships.
But being in a small market must not be an excuse for mediocrity.
Being competent, innovative, and relentless are the traits of a successful franchise no matter the size of the market.
And that’s exactly what the new owners of the Milwaukee Bucks did to turn around the once-moribund franchise.
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And then they went back to garbage by making the dumbest moves in the world. Giannis should have been told our roster is good enough. Then we went out and got Diet James Harden (Lillard) and traded away the heart and soul of our defense, and a solid role player who can shoot and actually plays freaking defense.