Hey everyone, the team just unveiled a new wordmark as part of their “Make It Magic” campaign launched today. From what I gather, this could be a glimpse into the design direction for the full rebrand coming in the 2025-26 season. The rebrand has been described as “a modern reimagining of the classics,” ever since the team began their research and design process back in 2021.
For the 2024-25 season, the Association (White), Icon (Black), and Statement (Blue) uniforms will remain unchanged, and we’ll also see the third and final season of the Kingdom City Edition design.
I’ve created a mock-up of a new logo that I think aligns with the direction they might be heading. It’s my understanding that the current modern ball logo will remain part of the rebrand, but I chose to incorporate the ‘90s ball in my mock-up because I felt it suited the design better. I can envision a scenario where this could be our primary logo with the modern ball as a secondary option—but we’ll have to wait and see.
What do you all think of this mock-up logo? What are you hoping to see in the rebrand?
by Empty_Custard
3 Comments
I’m not a fan, to be honest. The font is throwing me off.
I love it. I can’t find a picture so maybe my memory is failing me but the font reminds me of the font that was used on the court in the early-mid 90s. I also really like they’re bringing back the star in place of the “A”.
Bringing back a refreshed version of the 90s pinstripes is low hanging fruit and such an easy win but I’m still concerned they’re gonna botch it. Fingers crossed!
Looks like a low-end gas station logo