[Wojnarowski] Filed to ESPN: Duke Blue Devils freshman Cooper Flagg – the No. 1 prospect in ESPN’s 2025 NBA Draft class — has signed a significant shoe endorsement deal with New Balance.
[Wojnarowski] Filed to ESPN: Duke Blue Devils freshman Cooper Flagg – the No. 1 prospect in ESPN’s 2025 NBA Draft class — has signed a significant shoe endorsement deal with New Balance.
I love him even more now. Can’t wait for my Nets to snag him
Knightbear49
Shohei Ohtani, Coco Gauff, Maxey, Jamal Murray, and Cam Brink are also NB Athletes.
PrinceAlli
This ain’t Burberry, This New Balance.
Goosedukee
Apparently he chose them because of their ties to his home state of Maine so that’s cool
ZandrickEllison
Really like him but I worry people are going in with inflated expectations. Not sure his offense is ready yet.
dylanah
Truly the inheritor of Matt Bonner’s throne.
Saucy_Totchie
The New Balance Renaissance over the past few years still continues.
Iirc, people were assuming he’d sign with Jordan. When he got his HS POTY award he was wearing the Travis Scott Jordans. I’m sure NB threw him the bag here and honestly, NB just makes a better all around product than Nike/JB.
LongTimesGoodTimes
Kind of interesting to do this in college given that traditionally the schools have brand partners and everyone wears their things.
huazzy
So tracking the projected (by some publications) top 3 picks
Getting potential stars early is a good gamble for the underdog
halfdecenttakes
This man is Maine as fuck!
My mother and I both used to work at the big new balance factory. Only place I’ve ever worked that wouldn’t allow you to have a drink that wasn’t water in the break room, because fitness company.
twovles31
Now get rid of the commercial song hey hey hey.
Piping__Plover
Damn I thought LL Bean had him in the bag
Dazzling-Slide8288
People really sleep on New Balances, both from a culture and a performance/comfort standpoint. I have probably 75 pairs of sneakers – everything from Off-White Jordan 1s to beaters – and New Balances easily have the best blend of style and comfort.
No idea whether they will hold up from an NBA performance standpoint. But they absolutely aren’t a joke.
johnhenryirons
wonder what his Flaggship shoe will look like??
Global-Ad-1316
Future face of the league
TheSimonToUrGarfunkl
That name is never going to not sound like a generic NBA 2k protagonist name to me
Frequent-Mix-1432
Duke and New Balance? Checking off all the white guy boxes.
TheMoorNextDoor
Brooklyn Nets here he comes!
redbirdjazzz
Hopefully they’ll come in wides. If any company might do it, it’d be New Balance.
Pardonme23
Dad bod time. New balance and jeans with a tucked in shirt.
SadatayAllDamnDay
Either a completely genius move or the Danny Ferry contract of shoe deals.
Atl-Fan_FTS
Good luck making a FIBA or Olympics team now
AdministrativeDig845
What does “Filed to ESPN” mean in this context? Like someone from Coop’s camp sent a fax to Bristol?
Strong-Piccolo-5546
i wear new balance cause i need 6e width. these are the shoes of the middle aged men like me.
deezcastforms
Based. New Balance shoes are fucking amazing
-KFBR392
As an old guy I just don’t get this whole New Balance shift over the last 8 or 9 years.
They didn’t even change the look, somehow the ‘old man mall walking’ shoe became the look and I can’t wrap my head around that.
yoppee
Huge News
Raise the Banner
Reditate
Superhero ass name
makashiII_93
First red flag I’ve seen.
Nike, cmon. It’s right there.
acie-earl-watson
Ace Bailey about to sign with Dada Supreme
Independent_Net_9203
NB are the real cool shoes apparently and Jordans and shit are for boomers now
Unstep-in-Time
I had 2 pairs of New Balance when I was a teenager and both split in the seam relatively quickly.
creedbratton603
New England kid staying with a new England company love to see it. The fact he hasn’t gotten an LL Bean endorsement yet is surprising lol
AyMoeKill
Coop signing with New Balance just means him getting drafted by the Wizards is a divine right lol 992s and 993s were a staple in dc streetwear when I was growing up in the dmv
36 Comments
Nike stock in shambles
I love him even more now. Can’t wait for my Nets to snag him
Shohei Ohtani, Coco Gauff, Maxey, Jamal Murray, and Cam Brink are also NB Athletes.
This ain’t Burberry, This New Balance.
Apparently he chose them because of their ties to his home state of Maine so that’s cool
Really like him but I worry people are going in with inflated expectations. Not sure his offense is ready yet.
Truly the inheritor of Matt Bonner’s throne.
The New Balance Renaissance over the past few years still continues.
Iirc, people were assuming he’d sign with Jordan. When he got his HS POTY award he was wearing the Travis Scott Jordans. I’m sure NB threw him the bag here and honestly, NB just makes a better all around product than Nike/JB.
Kind of interesting to do this in college given that traditionally the schools have brand partners and everyone wears their things.
So tracking the projected (by some publications) top 3 picks
Cooper Flagg – Duke : New Balance
Ace Bailey – Rutgers : Reebok (not confirmed rumor)
Dylan Harper – Rutgers : Nike (not confirmed but it’s pretty obvious)
Getting potential stars early is a good gamble for the underdog
This man is Maine as fuck!
My mother and I both used to work at the big new balance factory. Only place I’ve ever worked that wouldn’t allow you to have a drink that wasn’t water in the break room, because fitness company.
Now get rid of the commercial song hey hey hey.
Damn I thought LL Bean had him in the bag
People really sleep on New Balances, both from a culture and a performance/comfort standpoint. I have probably 75 pairs of sneakers – everything from Off-White Jordan 1s to beaters – and New Balances easily have the best blend of style and comfort.
No idea whether they will hold up from an NBA performance standpoint. But they absolutely aren’t a joke.
wonder what his Flaggship shoe will look like??
Future face of the league
That name is never going to not sound like a generic NBA 2k protagonist name to me
Duke and New Balance? Checking off all the white guy boxes.
Brooklyn Nets here he comes!
Hopefully they’ll come in wides. If any company might do it, it’d be New Balance.
Dad bod time. New balance and jeans with a tucked in shirt.
Either a completely genius move or the Danny Ferry contract of shoe deals.
Good luck making a FIBA or Olympics team now
What does “Filed to ESPN” mean in this context? Like someone from Coop’s camp sent a fax to Bristol?
i wear new balance cause i need 6e width. these are the shoes of the middle aged men like me.
Based. New Balance shoes are fucking amazing
As an old guy I just don’t get this whole New Balance shift over the last 8 or 9 years.
They didn’t even change the look, somehow the ‘old man mall walking’ shoe became the look and I can’t wrap my head around that.
Huge News
Raise the Banner
Superhero ass name
First red flag I’ve seen.
Nike, cmon. It’s right there.
Ace Bailey about to sign with Dada Supreme
NB are the real cool shoes apparently and Jordans and shit are for boomers now
I had 2 pairs of New Balance when I was a teenager and both split in the seam relatively quickly.
New England kid staying with a new England company love to see it. The fact he hasn’t gotten an LL Bean endorsement yet is surprising lol
Coop signing with New Balance just means him getting drafted by the Wizards is a divine right lol 992s and 993s were a staple in dc streetwear when I was growing up in the dmv