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a little late from UA but better than never. Still missing a well-produced video campaign though



by GoldenStateOdysseus

19 Comments

  1. rarestakesando

    Pretty low effort but better than nothing I guess.

  2. AlexanderTheGrrrreat

    45 dollars for something they made on a Cricut?!

  3. CrapNBAappUser

    Where’s the Eiffel tower? Looks so basic. #HardPass

  4. this_my_sportsreddit

    Looks terrible. Typical for UA though.

  5. wavetoyou

    I’m still not understanding why they spell it “nuit.” Did Steph himself do it, so they understandably stuck to it? Or is there a copyright/branding problem?

    If not, then WHY? Seems corny, since the correct spelling works, phonetically. Maybe I’m just too old for this shit.

  6. asBad_asItGets

    Thats the best they could do? Black impact font on a white t-shirt? Oh and go ahead slap the Curry logo on there somewhere.

    Someone got paid to do this. Well shit. Maybe I need to go into graphic apparel design.

  7. BruceWayne3307

    They could’ve literally put this out the same day he made the shot. It’s not like they didn’t already have the English one to base it off. 🤣

  8. FoamyMuffins

    Under Armour marketing, or lack there of, is embarrassing. Nike would have given us 5 commercials already about that Olympics performance and a Olympic gold themed shoe.

  9. Man call me broke if you want but normalizing $45 for basic tee’s is crazy work.

  10. JauntyGiraffe

    I can’t believe it took this long. It’s not like they even designed it. That’s just like helvetica or something.

    And it’s $45!? I could probably make this shirt with an inkjet printer and some Gildan blanks

  11. I’m clearly in the minority here, but I’m still going to venture into saying that I like that it’s understated. I don’t want something too flashy or colorful, as it’s not my personal preference. So I’d buy it, but unfortunately it seems unavailable in Europe.

  12. the_answer_is_RUSH

    Where’s the goddamn Eiffel Tower? That’s what made the shirt good

  13. SnooStrawberries7894

    Nike should buy curry brand and save us, I really don’t like UA.

  14. couchtomato62

    I saw this shirt weeks ago. I forget the context but I thought it was made in France and didn’t associate it with ua.

  15. They likely had to secure the IP for it before putting it into production.

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