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9th September, 1997 – Michael Jordan and Nike introduced ‘Jordan Brand’ (originally called ‘Brand Jordan’). As of 2024, the Jordan Brand is responsible for $6.59 billion in revenue, 13% of Nike’s total sales.



9th September, 1997 – Michael Jordan and Nike introduced ‘Jordan Brand’ (originally called ‘Brand Jordan’). As of 2024, the Jordan Brand is responsible for $6.59 billion in revenue, 13% of Nike’s total sales.

by ToronoRapture

6 Comments

  1. ToronoRapture

    Other than MJ, there are 5 NBA players in the clip… Can you find and name them?

    (They’re a bit random).

    Also, you just don’t get commercials like this anymore. Hits me right in the feels.

  2. Ok-Discipline9998

    Thank god they didn’t keep the name “Brand Jordan” because saying “BJ’s on my feet” is gonna be awkward

  3. snowlarbear

    tricking and ripping off consumers for 27 years

  4. davcose

    I had zero recollection of that until the ending piece “Jordan scores 43 in wingtips”

    Somehow that’s the only part that stuck with me.

  5. tripleyothreat

    13% of Nike’s sales?! I would’ve imagined way more!!

  6. DreadSteed

    Nike wouldn’t be Nike if it weren’t for Jordan. It’s the single most valuable player contract ever.

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