My issue is the sheer amount of jerseys that are not memorable
unclehelpful
The problem isn’t with players who get whatever they want for free, their problem is with lack of innovation, artificial scarcity creating secondary markets and not giving consumers what they want.
I’m going to assume this dude is going to keep doing all the same stuff that keeps their shareholders happy.
High_Life_Light
I have no clue
luanne-platter
Nike been uncool for a lonnnng while. I really can’t remember the last time they made a memorable shoe.
Actually I do, I’m not gonna lie…. I thought the roshes were cool LMAOOO
Wisesize
Once your brand loses cool status, it’s not something you can easily get back, closer to never actually
sactown_13
Yes.
Baby_Yod4
They could Nike still has the highest branding power and visibility. They just have to actually start making quality shoes again and innovating new things.
logster2001
I just hate how shitty the jerseys and courts look now with all the extra branding on it. It’s hard not to say private equity is a big part. Minority owners and legacy owners really seem to only care about how much money it’s making instead of how enjoyable the sport is to consume.
Its one of the things that make the NFL so much more successful than any other sports league in the world, they know not to diminish the important parts of there brand. Which is players on field when they are playing football. They are fine with all the extra stuff having branding on it, like awards and half time names and stuff, but not on the field in the audiences face when the entertaining part is in progress
RichardIraVos
Wait are my Jordan 4s not cool anymore?
Winter_Current9734
Adidas jerseys were way cooler
WishyWashedup
Funny how nike hasnt figured out how much money they can milk with nostalgia like other corporations do
Clown45
They could try putting some QC into their current rags, that would be a start.
Isthatyobop
They became greedy , and a complete disrespect to the consumer. Rising cost , like they don’t even produced decent apparel. It’s just a lack of any imagination literally
klobucharzard
with their NBA jersey designs for me it looks like they dont care about anything
Pipes_of_Pan
I have no idea but they have the weirdest business model of creating false scarcity on everything that people want to buy. I have to imagine people (myself included) would buy more Nikes if you didn’t have to skip work to wait in line somewhere. They’re just shoes. Just make nice stuff and sell it to people who want it, but they seem committing to recycling the old stuff and make it a huge pain in the ass to buy.
sliceoflife09
Nike was cool when it had innovative tech in its shoes. I can’t name a recent Nike innovation that actually makes the shoes better
We went from air max & shox (not great but a fun risk) to hyperknit?
2017Champs
They can start by allowing teams to wear the jerseys they want when they want rather than controlling the uniform schedule. In addition they should also focus on making quality designs instead of chasing profits by releasing new but poorly designed uniforms every season.
kikuet10
As someone who follows soccer very closely i can say that Nike’s jerseys have been very underwhelming for many years now. They get consistently outshined by Adidas and even smaller brands like Kappa and Hummel.
ChihuajuanDixon
Nike stopped being cool when they stopped having cool ads. Anyone remember how edgy and unique their advertising used to be? Now, when was the last time anyone saw a Nike ad anywhere? Not sure why they stopped making TV spots and they were almost always killer
No_Pea1499
Jordans and the like are a small part of Nike’s sales. It’s not the artificial scarcity that’s killing them but rather that they are losing to innovative companies like Hoka, On, and the like in categories they previously dominated. There a lot more small competitors these days instead of the Adidas vs. Nike era.
Also, too much focus on online sales along with killing a lot of their retail/brick and mortar business meant that they lost a lof their loyal customer base. The ousted CEO was a techie, “data-driven” guy who was not in touch with the realities of Nike’s market.
RowboatCop-
Nike hasn’t made anything good since ParaNorman.
BannedforaJoke
>In December the company slashed its revenue forecast and Donahoe shifted into Bain mode, admitting on a conference call with analysts that “we know we must be faster, increasing the pace of innovation.” **He unveiled a plan to cut $2 billion in costs, which included getting rid of 2% of the workforce.**
Sounds exactly like a Boeing move.
SF2LA2
Just make every style and color of Jordans available so people don’t have to buy through resellers, specifically Jordan 1,3,4,5 and 11 among others.
LV_Blue-Zebras_Homer
The sneakers are stale and over saturated, the jerseys are overpriced and ass.
The basketball shoes mostly suck ass, Kyrie, Kobe, Sabrina are the best hoop shoes by far and they lost Kyrie.
The product just sucks all around nowadays, they sure as hell don’t make the best shoes.
24 Comments
My issue is the sheer amount of jerseys that are not memorable
The problem isn’t with players who get whatever they want for free, their problem is with lack of innovation, artificial scarcity creating secondary markets and not giving consumers what they want.
I’m going to assume this dude is going to keep doing all the same stuff that keeps their shareholders happy.
I have no clue
Nike been uncool for a lonnnng while. I really can’t remember the last time they made a memorable shoe.
Actually I do, I’m not gonna lie…. I thought the roshes were cool LMAOOO
Once your brand loses cool status, it’s not something you can easily get back, closer to never actually
Yes.
They could Nike still has the highest branding power and visibility. They just have to actually start making quality shoes again and innovating new things.
I just hate how shitty the jerseys and courts look now with all the extra branding on it. It’s hard not to say private equity is a big part. Minority owners and legacy owners really seem to only care about how much money it’s making instead of how enjoyable the sport is to consume.
Its one of the things that make the NFL so much more successful than any other sports league in the world, they know not to diminish the important parts of there brand. Which is players on field when they are playing football. They are fine with all the extra stuff having branding on it, like awards and half time names and stuff, but not on the field in the audiences face when the entertaining part is in progress
Wait are my Jordan 4s not cool anymore?
Adidas jerseys were way cooler
Funny how nike hasnt figured out how much money they can milk with nostalgia like other corporations do
They could try putting some QC into their current rags, that would be a start.
They became greedy , and a complete disrespect to the consumer. Rising cost , like they don’t even produced decent apparel. It’s just a lack of any imagination literally
with their NBA jersey designs for me it looks like they dont care about anything
I have no idea but they have the weirdest business model of creating false scarcity on everything that people want to buy. I have to imagine people (myself included) would buy more Nikes if you didn’t have to skip work to wait in line somewhere. They’re just shoes. Just make nice stuff and sell it to people who want it, but they seem committing to recycling the old stuff and make it a huge pain in the ass to buy.
Nike was cool when it had innovative tech in its shoes. I can’t name a recent Nike innovation that actually makes the shoes better
We went from air max & shox (not great but a fun risk) to hyperknit?
They can start by allowing teams to wear the jerseys they want when they want rather than controlling the uniform schedule. In addition they should also focus on making quality designs instead of chasing profits by releasing new but poorly designed uniforms every season.
As someone who follows soccer very closely i can say that Nike’s jerseys have been very underwhelming for many years now. They get consistently outshined by Adidas and even smaller brands like Kappa and Hummel.
Nike stopped being cool when they stopped having cool ads. Anyone remember how edgy and unique their advertising used to be? Now, when was the last time anyone saw a Nike ad anywhere? Not sure why they stopped making TV spots and they were almost always killer
Jordans and the like are a small part of Nike’s sales. It’s not the artificial scarcity that’s killing them but rather that they are losing to innovative companies like Hoka, On, and the like in categories they previously dominated. There a lot more small competitors these days instead of the Adidas vs. Nike era.
Also, too much focus on online sales along with killing a lot of their retail/brick and mortar business meant that they lost a lof their loyal customer base. The ousted CEO was a techie, “data-driven” guy who was not in touch with the realities of Nike’s market.
Nike hasn’t made anything good since ParaNorman.
>In December the company slashed its revenue forecast and Donahoe shifted into Bain mode, admitting on a conference call with analysts that “we know we must be faster, increasing the pace of innovation.” **He unveiled a plan to cut $2 billion in costs, which included getting rid of 2% of the workforce.**
Sounds exactly like a Boeing move.
Just make every style and color of Jordans available so people don’t have to buy through resellers, specifically Jordan 1,3,4,5 and 11 among others.
The sneakers are stale and over saturated, the jerseys are overpriced and ass.
The basketball shoes mostly suck ass, Kyrie, Kobe, Sabrina are the best hoop shoes by far and they lost Kyrie.
The product just sucks all around nowadays, they sure as hell don’t make the best shoes.