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[The Athletic] Nike announced NIL deals with five high school and college basketball players, including Bronny James. James, a high school senior, joins his father LeBron, who signed a lifetime deal with Nike in 2015 that is reportedly worth more than $1 billion.



[Source](https://twitter.com/theathletic/status/1579524357948600322?s=46&t=HjwQ6qp0lXOAPg5Kca6fsg)

> Nike announced NIL deals with five high school and college basketball players, including Bronny James.

>James, a high school senior, joins his father LeBron, who signed a lifetime deal with Nike in 2015 that is reportedly worth more than $1 billion.

by lopea182

23 Comments

  1. LemonPepper-Lou

    Something tells me this has nothing to do with Bronny’s talent

  2. WildMikeGreen38

    It’s a waste of money, it’s bogus and it’s unfair to kids who are better but don’t have the national media or a famous father behind them.

  3. Can someone post the paywall article.

    Before anyone decides to be a shill for supporting journalism, I can giants you there is nothing on this site that has the quality of Grantland.

  4. King_CR69

    Is it me or is the younger brother better? Idk about bronny

  5. amlanding20

    This likely doesn’t bode well for Louisville in their DJ Wagner pursuit.

  6. LoisLaneEl

    It looks like you’ve misread this. It is saying that LeBron’s deal was reportedly worth more than $1 billion.

  7. Alarmed-Call8569

    I think it’s hilarious that Reddit generally hammers nepotism and the rich getting richer, but has zero problem with LeBron’s son who only has a deal or is rated as highly because of his dad.

    Turns out people/families with money, protect their own and try to ensure their offspring have success.

  8. Some high schoolers have made more money than you and I in our entire lives

  9. tinkeropx

    And literally nothing in his life will change for him. 🤣

  10. Spare_Noise1391

    Damn bronny Jr signed a billion-dollar deal before playing? wild

  11. fakemedicines

    If bronny was not lebron’s son would he even be drafted at this point

  12. bmanley620

    I have a hard time taking him serious with the name Bronny. Is he a 4-year old? 😂

  13. dcarsonturner

    Bruh I wouldn’t mind a 1 billion dollars out of high school

  14. Shaking-N-Baking

    Lebrons first deal wasn’t a lifetime or for nearly as much, I think it was 10years/100 million. He signed the lifetime one when that was due to expire iirc

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