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The 7-Second-Or-Less Phoenix Suns



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From 2004 to 2012 the Phoenix Suns became one of the greatest NBA teams to never win a Championship. And they did this through their unique “7-second” style.

As soon as they regained possession, they gave themselves 7 seconds to hit the basket.

But why did they develop this style? Why was it so effective? What stopped them from winning the title? How has it influenced basketball today?

Ryan Baldi writes, Marco Bevilacqua illustrates.

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In-depth tactical, historical and geopolitical breakdowns of basketball.

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Music sourced from epidemicsound.com
Additional footage sourced from freestockfootagearchive.com

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8 Comments

  3. Frankenviews *

    I've known about the seven seconds or less Suns for years, but this is the first time I learned it was to counter Shaq. Not only was it a genius move, it eventually made all big men go the way of the dinosaur.

  4. EdElFigo l 液体

    4:04 *Second round of the playoffs, that was the “We-Believe” warriors that won against the first seeded Mavs and their MVP Dirk in 6… an an 8th seed

  6. Lemon lazer

    Steph Curry gets all the credit for the shift in play in the NBA. To be fair he truly popularised the 3 ball. But surely D’Antoni should get more credit for essentially creating the style of play to make way for Steph and the legion of 3pt demons.

  7. Nicholas Tan

    When I first started watching basketball this was the team I followed. I've been a diehard Suns fan since

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