Living away from Chicago, I had to stop assuming that people who wore Bulls gear were fans. Lots of people rep the Bulls without knowing a current member of the team. It’s fascinating how that 90s team transcended the sport so deeply that it still has such a marketable presence decades later.
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Living away from Chicago, I had to stop assuming that people who wore Bulls gear were fans. Lots of people rep the Bulls without knowing a current member of the team. It’s fascinating how that 90s team transcended the sport so deeply that it still has such a marketable presence decades later.