“hey, what if we took the most iconic black athlete, but made it all about the genius white dudes behind the scenes who commoditized him? also they’re breathtakingly handsome”
A funny and inspirational true story on how Nike was willing to risk everything just to get Michael Jordan for their new shoes.
*”Your job isn’t done until it’s done”*
*”A shoe is just a shoe until my son steps into it”*
A must watch if your fan Jordan fan and one of the best films of 2023.
Atrain175
Couldn’t care less
DefaultConan
I could just watch the episode in The Last Dance where they talk about Jordan’s rise to prominence in sport advertising or the Tinker Hatfield Abstract episode
Mjfedy23
My brother and I saw it the other night, really enjoyed it!
MediumLong2
I saw The Super Mario Bros Movie instead. But I love basketball so I’d probably love Air. And Air got surprisingly good reviews.
Emotional-Tailor-649
It’s really good! It’s not phenomenal or an Oscar like movie, but it’s a solid entertaining story. If you like the bulls it’s additionally fun.
10 Comments
seems stupid as fuck.
“hey, what if we took the most iconic black athlete, but made it all about the genius white dudes behind the scenes who commoditized him? also they’re breathtakingly handsome”
Great ad for Nike. Sounds really boring.
Supposedly it’s really good. Got one of the highest audience scores I’ve ever seen on rotten tomatoes. https://www.rottentomatoes.com/m/air_2023
A funny and inspirational true story on how Nike was willing to risk everything just to get Michael Jordan for their new shoes.
*”Your job isn’t done until it’s done”*
*”A shoe is just a shoe until my son steps into it”*
A must watch if your fan Jordan fan and one of the best films of 2023.
Couldn’t care less
I could just watch the episode in The Last Dance where they talk about Jordan’s rise to prominence in sport advertising or the Tinker Hatfield Abstract episode
My brother and I saw it the other night, really enjoyed it!
I saw The Super Mario Bros Movie instead. But I love basketball so I’d probably love Air. And Air got surprisingly good reviews.
It’s really good! It’s not phenomenal or an Oscar like movie, but it’s a solid entertaining story. If you like the bulls it’s additionally fun.
I just saw it today and enjoyed it