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Raptors confirmed to undergo a rebranding ahead of franchises’ 30th anniversary



“Besides, from a larger, business perspective, from speaking with people from within the organization, there’s a sense that MLSE, the parent company that owns the Raptors along with the Toronto Maple Leafs, Toronto FC, and Toronto Argonauts — would prefer to avoid a full-blown rebuild, especially with the team, according to a source, set to undergo a rebranding of sorts ahead of the franchises’ 30th anniversary season and plans to renovate Scotiabank Arena to the tune of $350 million.”

by Organic_Prompt_2069

38 Comments

  1. sackydude

    Finally, we rebranded in 2016 and retired the cartoon dino, but honestly the designs have been uninspired at best. Desperately needed a rebrand especially with a change in era.

  2. EarthWarping

    I think due to NBA rules it’s the season after next that they can fully rebrand.

    Though they’ll for sure have anniversary jerseys next year + the renovations start this offseason.

  3. micromophone

    Really hope they bring back the Huskies alternate uniforms/gear.

  4. ilickedysharks

    All we want is some purple and no chevron

  5. TheEverbless

    I really liked the jersey set we had before chevronville. But I hope we go back to purple. The whole canadas team identity needs to die

  6. Nice-Elk-1168

    Thank god we have been long overdue for a rebrand

  7. Interesting-Bear4092

    Yeah that’s a terrible reason to not rebuild and is one of the biggest reasons teams don’t succeed (compete for championships). Delaying a rebuild and trying to retool on the fly is generally what bad franchises tend to do. We already lost a year since last year’s deadline I don’t want to see MLSE interfering in basketball decisions. That will be a huge red flag that we are unlikely to repeat the success we have had.

  8. BubblyPhilosophy3476

    please get rid of those god awful things they call jerseys .

  9. brolybackshots

    Bring back the purple jerseys and the old logo

  10. Spike94515

    Just bring the Dino back it’s not complicated 😂

  11. Ok_Worry7833

    As long we get rid of these stupid arrow jerseys I’m fine. Bring back the purple and get rid of the ovo.

  12. I’m for it. Loved the change in 2015/16 and feel like it’s a perfect time to switch things up again. Right between eras.

  13. derozan12

    Bring back purple please! We currently have the exact same colours as the Blazers and the Rockets, we need the purple back!!!!

  14. adelbertsteinerfan

    Get rid of the chevron

    bring back the purple

    bring back the little dinosaur fella

    It’s extremely straight forward

  15. Nohotsauceforoldmen

    So excited to actually get a jersey I like. Plz no more chevron. Only bought the purple chevron one cuz it’s more symbolic of lowrys last game with us. Also it was on sale

  16. tonious35

    Burn the Chevrons to the Hell they came out of

  17. Voski_The_God

    As a free agent NBA fan I decided to land on the Raptors as my team. I was about to buy some gear and I see this. Guess I’ll hold off.

  18. Best_One9317

    Dump the chevron please, go back to dribbling dinosaur and embrace the greatest logo the NBA has ever seen.

  19. Please remove the chevron jerseys. Our team went shit since that

  20. 1. Many birds are also known as raptors. That could be fun for creativity.
    2. I like the original dinosaur representation on the logo.
    3. Our view of what a raptor looked like has changed. Its not red Barney.

  21. I get why they went to red and white, but I really hope we get some purple back in there while removing the chevrons. It’s a color palette that isn’t seen often and it works.

  22. anemic_royaltea

    I mean that’s nice, hope for purple, but— ‘avoid a full blown rebuild?’

  23. Shogun_Ro

    So we’re not gonna tank for Cooper Flagg next year?! 😒

  24. resipsaloquitor5

    I’d be very happy if we moved away from the Team Canada colour scheme

  25. djexplosive

    No more chevrons, please no more chevrons. None. In any direction. Please.

    And for God sake, have some BALLS and put TORONTO ACROSS THE CHEST.

  26. Future-Tart

    Potentially great news! 

     But what if they double down on the Chevrons and make it 2 instead of one 😮😮😮

  27. imhoiamgod

    I’ll always remember voting in grade 3 for their name. Was Dino week so of course we voted Raptors.

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