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Lowe: Why the LA Clippers decided it was time for a massive rebrand



Lowe: Why the LA Clippers decided it was time for a massive rebrand

by secretbil

5 Comments

  1. > According to their internal studies, the Clippers have doubled their overall fan base in the past seven years, team officials said. They want to double it again going forward.

    this is the way

  2. LessThanBlake

    Such a better process than the first Ballmer rebrand. You love to see it

  3. AngsMcgyvr

    >Feedback from fans was consistently against a potential name change, team officials said, describing the fan response to any suggestion of a name change as “outright hostility.”

    Pollster: so what would you think about.. maybe moving on from the Clippers team name

    Fan: Fuck you…

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