Although the submissions for the team’s name are closed (Aug. 28), coming up with the name is still an awesome brain teaser.
Financially — Long names are not ideal. If you look at the current 12 WNBA franchises, their names are predominantly short (approx 5 letters). Flair fits that mold.
Sonically — The name Flair rolls right off the tongue and is easy to pronounce.
Comparably — The primary pro teams in Toronto (Maple Leafs, Raptors, Blue Jays) all have names that are connected to the Canada. Flair is no different. Flair Airlines is of course a previously know as 'Flair Air' is a known independent ULCC in Canada. The company’s slogan is "Plane and Simple". That’s exactly what the Toronto Flair name would be.
Socially — Fans will definitely gravitate towards their team being called the Flair. The definition of flair: a special or instinctive aptitude or ability for doing something well – stylishness and originality. Being the first and only WNBA team in Toronto is ultra original.
Commercially — NY Liberty, LA Sparks, Seattle Storm, Indiana Fever, Toronto Flair, Atlanta Dream, Las Vegas Aces, etc — it just blends right in.
by WallStreetDoesntBet
6 Comments
I am not sure I get that name to be honest. Hopefully Flair isn’t THE NAME. Would be disappointing TBH.
But I agree it’s roll off the tongue smoothly. Not like the Sceptres.
I prefer the names ThunderBirds. Rebels, Bandits, Rexes, Lights, Towers etc .
Like Ric Flair?
Not as perfect as Toronto Saurus Rex
They picked Flair?
They better not miss the opportunity naming them the Toronto tings